Whether you need post-training bonk breakers, pre-race carb loading, advice for your perfect race nutrition strategy, or a celebratory drink after the event, our alpine valley has you covered. The Tour of Bright is lucky to have community sponsors offering diverse food and beverage options. These businesses are active supporters of the 2025 Tour of Bright, contributing to the event's success. They're cycling-friendly and many offer special deals just for you to fill that Mount Buffalo-sized appetite.


Call, book, and let them know you're here for the Tour of Bright. Support those who support you and the sport you love!
Bright Brewery - Great Alpine Road, Bright
Bright Brewery was born in 2005 from a passion for well-made beer, a love for the town of Bright, its pristine alpine environment, and the adventurous outdoors lifestyle that the High Country provides...and they have been sponsoring the Tour of Bright for almost as long! All riders and their supporters can enjoy 10% off Bright Brewey products online, using the discount code TOB2024. Bike and dog friendly, swing by for a meal or a cold one and be sure to join us for the Tour of Bright After Party and Presentations each day. Call (03) 5755 1301.
Lyster Inc. 
​Lyster Inc. is a locally owned and operated franchisee of McDonald's, proudly serving communities across northeastern Victoria, Australia. With restaurants in key towns like Wangaratta, Shepparton, Mooroopna, Yarrawonga, Cobram, and Swan Hill, Lyster Inc. is deeply committed to supporting the vibrant community spirit of the region. Their sponsorship of the Tour of Bright cycling race underscores this dedication, as they champion major local events that celebrate the region's active lifestyle and stunning High Country environment. By investing in the Tour, Lyster Inc. is directly supporting the cyclists and fans who travel to experience this premier sporting event.
As a valued local business, Lyster Inc. is more than just a quick stop for a meal—they are dedicated partners in community well-being and local success. Their support helps ensure events like the Tour of Bright can thrive, bringing economic and social benefits to the towns they operate in. We encourage all riders, support crews, and fans finishing their challenging days of racing to visit a Lyster Inc. McDonald's location, knowing that they are supporting a family-owned business that is committed to giving back to the communities that host this incredible race.
Cuore
Cuore is a premium, Swiss-based cycling clothing manufacturer renowned for its commitment to performance, innovation, and quality. With a deep history rooted in European cycling tradition, Cuore leverages advanced textile engineering and meticulous craftsmanship to produce custom and retail apparel for serious cyclists and teams worldwide. Their focus is on creating technologically superior garments that optimize aerodynamics, breathability, and fit, ensuring riders can perform at their absolute best in any condition. When you choose Cuore, you're choosing Swiss precision built for the relentless demands of the road.
Driven by a passion for the sport, Cuore designs its extensive line of jerseys, bib shorts, jackets, and accessories with both functionality and aesthetic appeal in mind. They manage the entire production process, from fabric selection to final stitching, maintaining an unparalleled standard of quality control that defines the "Swiss-Made" reputation. Whether you are a professional racer seeking marginal gains or a dedicated amateur looking for ultimate comfort and durability, Cuore delivers race-ready apparel that merges cutting-edge design with lasting endurance, helping you conquer your next ride in style and comfort.
Skratch Labs - Intertrech Pty Ltd - 
Real fuel, real results! Skratch Labs is built for athletes who want their nutrition to work with their bodies, not against them. That means real food ingredients, easy digestion, and zero dodgy additives. Whether you’re sweating it out on the trails, grinding through intervals, or going long on the bike—Skratch keeps you fuelled, hydrated, and ready to go again.
Their hydration mixes replace what you actually lose in sweat (hello, electrolytes), while energy chews, bars, and those legendary crispy rice cakes give you steady, stomach-friendly fuel that doesn’t taste like regret.
Skratch was founded by sports scientists and real athletes who got tired of gut bombs and fake flavours. The result? Nutrition that tastes good, feels good, and delivers when it counts.
Nightingale Bros. Alpine Produce - Morses Creek Road, Wandiligong
The Nightingale family has been growing crisp, juicy apples in the Wandiligong Valley and alpine surrounds for over 60 years. The cool, elevated conditions in these regions concentrate the flavours to produce sweet, juicy apples. Visit their farm, experience fresh produce, and maybe even treat yourself to a crisp Alpine Cider!  Call (03) 5750 1595.
​CUPRA Brighton - 182 Brighton Rd, Elsternwick VIC 3185
CUPRA Brighton is a family-owned automotive business forming part of the Bayside European Motor Group and is  dedicated to delivering a premium and personal car-buying experience. With deep roots in the cycling community, the team combines passion, expertise, and genuine care for every customer, ensuring each visit feels welcoming and tailored. Specialising in CUPRA’s dynamic range, they provide not just vehicles but expert advice, personalised service, and long-term support. Family values drive their approach—trust, integrity, and attention to detail in every interaction. Whether you’re exploring your first CUPRA or upgrading your current model, CUPRA Brighton offers a boutique, customer-focused experience that blends performance, style, and heartfelt service. Feel free to contact Brett Robinson for any of your vehicle needs on 0418 352 980
Cheery Walk Cafe​ - 8 Anderson Street, Bright 3741 VIC
Cherry Walk Café is more than just a café — it’s a cozy space filled with comfort, character, and homemade charm. From cheery banquettes to jars of local preserves, every detail invites you to slow down and savor the moment.
Beechworth Bakery​ - 5 Ireland Street, Bright 
Established in 1984, the renowned Beechworth Bakery expanded to Bright in 2018. This family-owned icon is celebrated for quality and timeless recipes, making it a favourite for both locals and visitors. With indoor and outdoor seating, Beechworth Bakery Bright offers a delicious selection of freshly baked bread, pastries, sandwiches, and more. It’s the perfect spot to relax, enjoy a coffee, and share a treat with family and friends. Open 6am to 4pm every day. Call 1300 233 784
Ritchies IGA​ - 16 Ireland St, Bright VIC, Australia
Ritchies IGA Bright are proiud sponsors for the Tour of Bright Volunteers.  Ritchies Bright IGA is Open Monday to Sunday 8am to 8pm, in the centre of Bright at 16 Ireland St, with parking on Ireland St or at the rear of the store on Wills St.  Become a Ritchies card member you not only save more with exclusive specials and promotions in store, you can also raise funds for a club (like the Alpine Cycling Club), school or charity of your choice simply by shopping at Ritchies and scanning your free card or app Ritchies Card
Gapsted Estate / Victorian Alps Wine Co.
Victorian Alps Wine Co. connects adventure seekers, food lovers, and conscious drinkers to the rugged elegance of the Victorian High Country. Sourcing premium grapes from across Victoria’s finest regions, we craft wines that embody altitude, authenticity, and a spirit of shared exploration. From refreshing Prosecco and Chardonnay to distinctive varietals like Fiano and Tempranillo, our collection balances adventurous sophistication with natural elegance. Whether enjoyed after a ride through the mountains, a hike to a summit, or a shared table with friends, Victorian Alps Wine Co. celebrates the landscapes, stories, and community that make the Victorian High Country unique.
Six Pence Coffee - 15 Wills Street, Bright Victoria 
We’re passionate about bringing quality coffee to North East Victoria, and this is reflected in everything we do. From the initial bean selection, roasting, brewing, and customer service we strive to deliver exceptional quality.
Belmores Charted Accountants - Bright & Myrtleford
To provide comprehensive and innovative relationship based financial solutions, to enhance and enrich the lifestyles of our clients by a motivated and caring team, who strive to achieve personal fulfilment and enjoyment.   We provide valued and timely tax and superannuation compliance by technically innovative and well skilled team members.   We assist clients to develop strategic solutions that will add value to their business and financial independence by focusing on all facets of business planning including structuring, finance, tax, estate and succession planning with the assistance of focused, skilled and understanding team members.   In addition, we assist clients develop strategic solutions that will add value to their personal financial position by focusing on all facets of financial planning including investment structure, choice of investment and estate planning while following the seven principles of financial planning developed by the FPA.